Beautician
Replying to messages between customers.
Your business. Your AI team.
Meet your new team.
A team of AI employees that knows your business, gets work done, and keeps you in the loop. You run the business. Nili runs the work.
Start with one teammate. Add more as your business grows.
At the centre
Your business
You focus on your customers. Nili handles the work behind the scenes.
Front Desk
Sales
Marketing
Website
Projects
Finance
Compliance
Analytics
You run the business. Nili runs the work.
Talk to your team
Give your team a job. They come back when it matters.
You manage Nili the way you'd manage people — in the dashboard today. WhatsApp and SMS are coming soon.
Sarah
Sales, can you chase the leads from yesterday?
Alex — Sales
Done. I've followed up with 7 leads. Two have replied.
Sarah
Anything else?
Nili — Chief of Staff
One customer needs your approval. I've prepared the response.
While you work
While you work, Nili works.
Your customers don't wait just because you're busy.
Incoming call
Nili Front Desk
CustomerHi, I'd like to book a small tattoo next Thursday.
NiliOf course. I can help with that. I have 2:30pm or 4pm available. Which works better?
Customer2:30.
NiliPerfect. You're booked for 2:30pm. I'll send you a confirmation now.
- Appointment booked
- Calendar updated
- Customer confirmation sent
The real SME problem
Running a small business means doing everyone's job.
Plumber
Missing calls while you're on a job.
Tattoo artist
Managing bookings after a full day tattooing.
Consultant
Chasing clients instead of doing client work.
You don't necessarily need another employee. You need more capacity.
Connect your business
Nili learns how your business works.
Connect the tools you already use. Nili learns your services, customers, schedule, workflows and priorities — then recommends the right AI team for you.
Start here
Gmail
AvailableGoogle Calendar
AvailableScheduling
Business phone
AvailableCalls
Website
AvailableYour site
Social
Then accounting, CRM, messaging and payments
Google Workspace
Coming soonWork
Microsoft 365
Coming soonWork
WhatsApp Business
Coming soonMessaging
Social
Google Business Profile
Coming soonLocal
Stripe
Coming soonPayments
Xero
Coming soonAccounting
QuickBooks
Coming soonAccounting
FreeAgent
Coming soonAccounting
HubSpot
Coming soonCRM
Pipedrive
Coming soonCRM
Calendly
Coming soonScheduling
Google Drive
Coming soonFiles
Dropbox
Coming soonFiles
Shopify
Coming soonShop
Everything flows into
Nili Business Brain
Not every connection is live yet. Available tools are labelled. The rest are coming soon — and still shown so you can see where the team is heading.
Build My AI TeamThe business brain
One business brain. Every AI teammate.
Every Nili teammate works from the same understanding of your business — services, hours, customers, voice and goals. That shared picture is what keeps the team from acting like 15 separate tools.
One customer, one business, one brain.
Nili Business Brain
Sarah's Tattoo Studio
Services
Fine line · Blackwork · Custom tattoos
Opening hours
Tue–Sat, 10:00–18:00
Booking
30% deposit
Customer profile
25–40, London
Brand voice
Friendly · Informal · Professional
Current goal
Increase weekday bookings
Feeds every teammate
Front DeskSalesMarketingWebsiteProjectsFinanceAnalytics
Your recommended team
Tell Nili about your business. We'll build the team around it.
You shouldn't have to decide which agents you need. Nili looks at how the business actually runs, then recommends the team.
- Business type
- Team size
- Services
- Customer interactions
- Calendar
- Website
- Social presence
- Business goals
- Current tools
- Repetitive work
Business assessment
We've found 6 ways Nili could help Sarah's Tattoo Studio
Estimated admin time
11 hours/week
Potential time back
7–9 hours/week
Estimate based on the information provided. Not a guaranteed result.
High impact
Front DeskScheduling
Medium impact
Sales Follow-upSocial Media
Recommended
Tasks & ProjectsBusiness Analyst
Meet your AI team
Meet the team behind your business.
Nili gives you specialized AI teammates that work together. Front Desk is available now. The rest of the team is building or coming soon.
Front office
Available now
AI Front Desk
Handles phone calls, email, messaging, enquiries and customer questions.
- Answer the phone and inbox
- Capture enquiries
- Help people book
Building
AI Scheduling
Checks availability, books, reschedules and sends reminders.
- Book appointments
- Send reminders
- Reschedule when plans change
Coming soon
AI Customer Success
Follows up with customers, gathers feedback and helps retain them.
- Follow up after a visit
- Ask for feedback
- Keep regulars coming back
Growth
Coming soon
AI Sales
Qualifies leads, follows up and keeps opportunities moving.
- Qualify new leads
- Follow up while interest is high
- Keep quotes moving
Coming soon
AI Marketing
Plans campaigns, promotions and email marketing.
- Plan monthly campaigns
- Write offers and emails
- Keep a simple content plan
Coming soon
AI Social Media
Creates, schedules and learns from social content.
- Draft posts and captions
- Suggest content for the week
- Learn what actually brings enquiries
Coming soon
AI Website
Creates and continuously updates the business website.
- Keep pages up to date
- Add new services and prices
- Fix copy that is out of date
Operations
Coming soon
AI Task & Project Manager
Turns conversations, emails and business activity into tasks, manages deadlines and follows up on outstanding work.
- Turn messages into tasks
- Track deadlines
- Chase outstanding work
Coming soon
AI Operations Assistant
Helps coordinate suppliers, inventory, procurement and recurring operational tasks.
- Coordinate suppliers
- Track recurring jobs
- Keep operational lists tidy
Coming soon
AI Document Assistant
Creates quotes, proposals, reports, policies and other business documents.
- Draft quotes and proposals
- Prepare reports
- Keep policies in one place
Money & compliance
Coming soon
AI Bookkeeper
Organizes expenses, invoices and financial information.
- Sort expenses
- Track invoices
- Prepare a monthly snapshot
Coming soon
AI Tax & Finance Assistant
Helps prepare financial information, estimate tax and identify missing information.
- Prepare numbers for your accountant
- Flag missing records
- Estimate upcoming tax — for a professional to review
Coming soon
AI Local Compliance Advisor
Tracks relevant local requirements, licences, renewals, deadlines and documentation.
- Remind you of upcoming licences
- Organize documentation
- Prepare information for qualified professionals
Management
Coming soon
AI Business Analyst
Turns business data into simple reports and recommendations.
- Monthly performance reports
- Show what is working
- Highlight what needs attention
Coming soon
AI Chief of Staff
Coordinates the AI team and tells the owner what needs attention.
- Summarise what the team did
- Surface decisions for you
- Keep work moving across assistants
Built around the way you work
From studios and salons to trades and professional services.
Nili learns how your business works and builds the right AI team around you.
- Tattoo studios
- Beauty salons
- Plumbers
- Electricians
- Agencies
- Consultants
- Restaurants
- Accountants
- and many more
Available now
Never miss a customer again.
Phone, email, messaging and calendar flow into one Front Desk — so customers still get through while you're with a client or on a job.
Phone
Email
Messaging
Calendar
flowing into Nili Front Desk
Answer
Understand
Check
Book
Confirm
Follow up
Escalate
- Answer calls
- Answer routine questions
- Check availability
- Book appointments
- Reschedule
- Capture leads
- Send confirmations
- Create follow-up tasks
- Escalate when needed
While you're working, Nili is taking care of the front desk.
Working together
Your AI team doesn't work in silos.
One customer interaction can trigger work across your business.
Customer enquiry
Front Desk
Sales
Booking
Task / Project Manager
Marketing
Website
Finance
Business Analyst
A booking is never just a booking.
Front Desk takes the enquiry. Sales captures the lead. Scheduling books it. Tasks follow up. Marketing and the website can learn from it. Finance records it. Analytics reports it.
Connected workflows are the long-term product. Front Desk is available now. Other teammates are labelled as they come online.
Tasks & projects
Turn everything into action.
Emails, calls, customer requests and business decisions become tasks automatically — so work doesn't get forgotten.
Customer enquiry
→ Follow-up task
New service
→ Website task
Supplier issue
→ Operations task
Upcoming compliance deadline
→ Compliance task
Marketing opportunity
→ Campaign task
To do
Follow up with James about his custom tattoo quote — Friday 2pm.
Created from an enquiry
In progress
Update the website with the new aftercare page.
Created from a new service
Waiting
Supplier confirmation for ink restock.
Created from operations
Done
Send Friday appointment reminders.
Handled overnight
Proactive, not prompt-based
Nili doesn't wait for you to ask.
Overnight work, decisions waiting on you, and things the team noticed — so you start the day knowing what needs a human yes.
This dashboard is a product vision. Not every capability is live yet. Front Desk is where Nili starts.
Overview
Preview · intended product experience
Good morning, Sarah.
Your AI team handled 27 tasks overnight.
Enquiries
12
Handled
Bookings
4
Confirmed
Leads
6
Captured
Tasks
27
Completed
You need to decide
- Approve £850 customer quote
- Confirm Friday appointment
- Review this week's social content
Nili noticed
- Finished-tattoo videos generated more enquiries this month.
- Three leads haven't been followed up.
- Your tax estimate needs review.
I've prepared the next steps for you.
Example businesses
What a day with Nili can look like.
These are illustrative personas — example businesses, not customer testimonials.
Example business
Sarah — tattoo artist
Sarah is great at tattooing. Evenings shouldn't be messages, Instagram and the diary.
Before
- Missed calls
- Unanswered messages
- Manual bookings
- Website updates
- Social media
- Follow-ups
- Admin
After
- Front Desk
- Scheduling
- Sales
- Social
- Website
- Tasks
- Business Analytics
Sarah focuses on her craft. Her AI team handles the rest.
Example business
James — Plumber
On a job when the next enquiry comes in. The Front Desk still picks up.
Example business
Priya — Beautician
With a client instead of answering the same questions between appointments.
Example business
David — Consultant
Doing client work instead of chasing the last three unpaid follow-ups.
Local & careful
AI that understands your business — and where you operate.
Nili can use business location, industry, business structure and relevant information to help identify licences, renewals, deadlines, documentation, local requirements and industry obligations.
Nili does not provide regulated legal or tax advice. It helps identify requirements, organize information and prepare items for qualified professionals when needed.
Items coming up for this business.
Licence renewal
Due 15 October
Documentation review
Due 1 November
Illustrative example. Not legal or tax advice.
The difference
Why not just use ChatGPT?
ChatGPT can answer a question. Nili helps run the work.
Generic AI
You ask. It answers.
You ask
It answers
Nili
It knows the business and gets work done.
Knows your business
Has defined responsibilities
Connects to your tools
Works through workflows
Takes action
Reports back
Fewer tools to manage
One AI team. Fewer tools to manage.
Connect the tools you already use. Over time, Nili can become the intelligent layer connecting your business. It does not currently replace every tool.
Phone
Email
Bookings
CRM
Social
Website
Tasks
Accounting
Reporting
NILI
One connected layer across your business.
Start with the tools you already have. Add teammates as they go live.
How it works
Done for you. Not another platform to configure.
You tell Nili about your business. We do the hard setup. Your team gets the work done.
01
Tell us about your business
What you do, who you serve, and what eats the day.
02
Connect your tools
Inbox, calendar, phone, website — the places work already lives.
03
Nili builds your team
We recommend the teammates around your business. We do the hard setup.
04
Your team gets to work
The Front Desk starts helping customers. You stay with the work that needs you.
After you sign up
What the first weeks are designed to feel like.
This is the intended experience, not a guaranteed implementation timeline. We do the hard setup. You stay with the customers.
Day 1
Tell Nili about your business.
What you do, who you serve, and where the work piles up.
Day 1
Connect your tools.
Start with the inbox, calendar, phone, website and Instagram you already use.
Day 2
Nili builds your Business Brain.
A shared picture of services, hours, customers and how you like to sound.
Day 2
Your first AI teammate is configured.
Usually the Front Desk — so customers can still get through.
Day 3
Your AI Front Desk starts helping customers.
Calls, messages and bookings begin to move without you holding every thread.
Week 1
Nili begins identifying more opportunities to help.
Follow-ups, website updates and tasks that keep slipping.
Month 1
Add your next AI teammate.
Grow the team as the business needs it — not all at once.
Pricing
Start free. Add a teammate when you're ready.
Free business assessment. No credit card. Then try your first Nili teammate for 14 days — founding customers can extend to 30.
Nili Free
Nili Free
£0
See what your AI team could look like. No credit card.
- Free business assessment
- Basic Business Brain
- AI team recommendations
- Basic business insights
- Dashboard preview
Nili Starter
Nili Starter
From£79/month
Your first active AI teammate.
- One active AI teammate
- Core integrations
- Usage limits
- 14-day free trial of your first teammate
Most businesses grow here
Nili Growth
From£149/month
For businesses that want teammates working together.
- Multiple AI teammates
- Connected workflows
- Higher usage
- Monthly performance reports
Nili Business
Nili Business
From£299/month
A broader AI team across the business.
- Broader AI team
- Advanced integrations as they go live
- Business reporting
- Higher usage
Your price depends on the team your business needs.
Trust
Your business. Your data. Your control.
A team that works inside your business has to earn that place. Permissions, a clear record of activity, and a human in the loop are part of the product — not an afterthought.
Controlled permissions
You choose what Nili can see and do. Access is limited to the job at hand.
Human approval
Nili asks when a decision should be yours — quotes, exceptions, anything it shouldn't act on alone.
Clear AI actions
You should be able to see what was said, booked, sent or left waiting.
Auditability
A record of activity so you can check what happened, and when.
Secure integrations
Tools are connected with care. Nothing is implied live until it is labelled available.
Escalation
When AI shouldn't act, it hands the work back to you.
Ready when you are
Stop running your business alone.
Tell Nili about your business and discover the AI team that could take work off your plate.
